Case study
Sixty years of heritage, built for bigger clients
Rebranding a 60-year-old facility services company and rebuilding its website in Webflow, so it can win bigger clients.
+14.56%
Website traffic in the first 30 days after launch
+32.4%
AI visibility in the first 30 days, with an average sentiment score of 57
2 weeks
To design and approve the website, built on the new brand guidelines
“The identity is a real step up… What I appreciated just as much was that you pushed back. We had claims on the old site we couldn't fully stand behind, and you flagged what you spotted rather than just publishing what we sent you. Sixty years in and we finally look like the company we are.”
Overview
Uniserve (facility services based in LA) has over 60 years of experience in the field and has worked with clients like City of LA, FedEx, LAWA, and AGSE among others. The company had outgrown their current identity, their website was almost invisible to most buyers and AI, and the team was not able to build on top of it without a developer.
We rebranded Uniserve with a modern identity without losing the heritage the company had, and built a new website in Webflow using components and a structured CMS the team can manage easily, migrating the content from WordPress without losing any SEO value. We also connected a custom Webflow form to HubSpot so they could track leads with a proper sales funnel.
Thirty days after launch, the company increased traffic by +14.56%, and AI visibility by 32.4% with an average sentiment score of 57, and finally leads are starting to come through the website.
- Client
- Uniserve, facility services, Los Angeles
- Services
- Brand identity · Web design · Webflow development
- Industry
- Facility Services
- Website
- uniservecorp.com
What we found
When Eugene, Managing director at Uniserve, reached out to us they were looking for a new logo and to update their website. In the first call we discovered their goals were to attract more and bigger clients, and their current website was not moving the needle towards those goals, so we had to be strategic about it.
Their previous website was in WordPress, and some pages were getting decent traffic, however for the most part they didn't get almost any enquiries through the website. There wasn't a proper funnel or way to track anything like traffic, leads, or visibility.
So the new website not only had to elevate their brand, but to set the right infrastructure for marketing and sales. What started as a new logo and a website update became a brand and a website built to bring in bigger clients.
Approach
We started with the brand, doing a deep discovery to learn about their brand, the heritage and how the next version of Uniserve would look like.
We presented different directions from our explorations that aligned well with their vision and after a couple of rounds of feedback we found the new mark. Everything else followed from that, with art direction for photography, typography, and color scheme. We collected everything into brand guidelines the team could easily use.
With the new brand identity in place, the website was next. By having proper guidelines this process was really smooth and it only took 2 weeks to get the website designed and approved.
We built the website in Webflow, using Lumos as the preferred framework to build everything using components Uniserve's team can use to build further pages with a simple drag and drop. The CMS was built from scratch with a simple structure to manage the content that will change the most such as service pages, FAQs, testimonials, team, and careers.
We migrated the content from WordPress without losing any SEO value, setting up the right redirects so nothing that was already ranking got lost.
Lead gen was a problem in their previous website (or non existent) so we built a custom Webflow form and connected it to HubSpot using the API. Uniserve can now track and filter leads easily, and since all events are properly tracked in GA4 we can optimise conversions on a monthly basis based on real data.
Impact
Thirty days after launch, the company increased traffic by +14.56%, and AI visibility by 32.4% with an average sentiment score of 57, and finally leads are starting to come through the website.
The team is no longer dependent on a developer. Anyone can build new pages with the components and manage content from the CMS, which was one of the biggest blockers with their previous website.
The new brand identity has allowed the company to produce collaterals more easily and consistently, with 30 branded vehicles and other assets we designed for a booth in an upcoming event.