Notes from building brands and websites for B2B marketing teams
Insights on branding, websites & growth for B2B marketing teams
How to migrate from WordPress to Webflow without losing SEO
Most migration guides make the redirect map the centrepiece. On a recent 100+ page migration I only needed 58 redirects. Here's what actually breaks, how I handle the CMS transfer, and why your traffic comparison is probably wrong.
The KPIs worth using to evaluate an agency's past work (and the ones that tell you nothing)
Most agency case studies are built to impress, not to inform. If you're shortlisting partners for a rebrand, these are the numbers worth asking for, the ones that mean nothing, and the questions that surface the difference.
Why B2B Tech teams are moving to Webflow
Most B2B tech marketing teams don't have a website problem. They have a control problem. This is what a well-built Webflow site actually solves, and why most Webflow builds miss it entirely.