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Brand, website and ongoing growth, for modern B2B marketing teams
Brands & websites that bring clarity to complex B2B products
One partner for your brand and website, built so your marketing team runs it without waiting on anyone.
I hand your marketing team a brand and website they can run, scale and grow with, and I stay on to help them do it.
Since 2019 I've helped 100+ B2B teams explain what they do, on websites their marketing team actually owns.
54%
Increase in form submissions
“What sets Ethan apart is that he designs and builds at the same time, so nothing gets lost in translation between the two. And the support didn't stop at launch. It's genuinely the most white-glove experience we've had, to the point where it felt like he was part of our team, not a vendor who disappears once the site goes live.”
Your company has moved faster than your brand and website. Prospects arrive with the wrong idea of what you do, sales calls turn into explanations, and every fix waits on someone else.
Launches slip, pages go stale, and buyers researching you (increasingly through AI) see a company that looks smaller than it is.
I build brands and websites that make complex products easy to understand, and easy for your team to run. Strategy, design and build in lockstep, then a partner who's still here after launch.
Bring clarity to your users
Schedule a call today to discuss your project, we'll run a 30 min discovery session and build a plan you can take home.
Still have questions? Book a call and I'll go through your project with you.
faqs
I work with modern B2B marketing teams, usually lean teams of one to five people inside a growing company. Most come to me when the business has moved faster than the brand and website, or when the product is hard to explain and prospects arrive with the wrong idea of what you do. There's usually no dedicated web person in-house. I also partner with agencies and in-house teams who need design or build support.
Yes, that's what I do. Complex products usually confuse buyers for the same reason: the site lists features instead of explaining what the company does and what problem it solves. I work out how to explain it first, through positioning, messaging and narrative, then design and build a site that makes it clear within seconds.
A full project covers four stages: brand and positioning, website design, build and launch, and an ongoing growth partnership. Strategy comes first, design and build happen together so nothing gets lost between them, and I stay on after launch to keep the site improving. You can take any stage on its own, but most teams run the whole sequence.
Projects that combine design and build typically range from $15,000 to $30,000 and take 8 to 12 weeks. If your positioning and brand need work first, that's quoted as its own phase, and discovery is where I work out whether you need it. I charge a flat fee based on scope, since every project differs in length, complexity and deliverables. You can book a call to talk it through.
Yes. Every site is built from flexible, scalable components that are easy for your team to use, so new pages and campaigns don't need a developer or an engineering ticket. That's the point of the build: your team ships on its own timeline, not someone else's.
Launch is the start of the growth partnership, where I work as an extension of your marketing team. That covers campaign and landing pages, conversion optimisation, SEO and AEO, analytics and iterative design, so the site gets better every month instead of quietly going stale. Most clients continue on a monthly retainer, and you can book a call to talk about what that would look like.
Both. Whether you need positioning work depends on where you are, and I work that out with you in discovery. If your team explains the business differently depending on who's asking, positioning comes first, because a well-designed site built on unclear positioning just looks good while underperforming. If it's already clear and agreed, I start with design. That includes the harder questions: which audience to lead with when you serve more than one, and how to settle internal disagreement on positioning with structured sessions rather than guesswork.
Yes, just me. Strategy, design and build all run through one person, so nothing gets lost in handoffs and you're never re-explaining context to someone new. If a project needs specialist skills outside my core offering, like copywriting or motion design, I bring in trusted contractors, but I stay the one steering the work. I run weekly check-ins so you're never wondering what stage things are at.
Yes. Migration includes a full redirect map, URL and metadata parity, and post-launch monitoring, so the rankings you've built carry over to the new site. I've done this for WordPress, Squarespace and custom builds, whether the new site is built in Webflow or with custom development. I've written up the full process in this guide to WordPress to Webflow migration.