Privacy Policy

This privacy policy applies between you, the User of this Website and Suero Studio Ltd, the owner and provider of this Website. Suero Studio Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

In this privacy policy, the following definitions are used:

Data - collectively all information that you submit to Suero Studio Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Cookies - a small text file placed on your device by this Website, or by third-party services we use on this Website, when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws - any applicable law relating to the processing of personal Data, including the UK GDPR, the Data Protection Act 2018 and PECR, and any amendments to them;

UK GDPR - the General Data Protection Regulation (EU) 2016/679 as it forms part of UK law;

Suero Studio Ltd, we or us - Suero Studio Ltd, a limited company with Company Number 13861685 whose registered office is at Bragborough Hall Business Centre, Welton Road, Daventry, Northamptonshire, NN11 7JG;

PECR - the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended, including by the Data (Use and Access) Act 2025;

User or you - any third party that accesses the Website and is not either (i) employed by Suero Studio Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Suero Studio Ltd and accessing the Website in connection with the provision of such services; and

Website - the website that you are currently using, www.ethansuero.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation:

• the singular includes the plural and vice versa;
• references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
• a reference to a person includes firms, companies, government entities, trusts and partnerships;
• "including" is understood to mean "including without limitation";
• reference to any statutory provision includes any modification or amendment of it;
• the headings and subheadings do not form part of this privacy policy.

Scope of this privacy policy

This privacy policy applies only to the actions of Suero Studio Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Suero Studio Ltd is the "data controller". This means that Suero Studio Ltd determines the purposes for which, and the manner in which, your Data is processed.

Data collected

We may collect the following Data, which includes personal Data, from you:

• contact Information such as email addresses and telephone numbers;
• name, email address and any information you provide when booking a call through our booking form;
• IP address (automatically collected for security purposes);
• a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected, only if you accept analytics cookies);
• in each case, in accordance with this privacy policy.

How we collect Data

We collect Data in the following ways:

• data is given to us by you; and
• data is collected automatically.

Data that is given to us by you

Suero Studio Ltd will collect your Data in a number of ways, for example:

• when you contact us through the Website, by telephone, post, e-mail or through any other means;
• when you elect to receive marketing communications from us;
• when you use our services;
• in each case, in accordance with this privacy policy.

Data that is collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

• if you accept analytics cookies in our cookie banner, we use Google Analytics to collect information about your visit, such as pages viewed, the date and time of your visit, session duration, traffic sources and how you interact with the Website. This helps us improve the Website's content and navigation. Google Analytics does not store your IP address. If you reject analytics cookies, Google Analytics does not load.
• our security provider, Cloudflare, processes your IP address to protect the Website against malicious traffic.
• we will collect your Data automatically via cookies, in line with the choice you make in our cookie banner. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Our use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• internal record keeping;
• improvement of our products / services;
• transmission by email of marketing materials that may be of interest to you;
• in each case, in accordance with this privacy policy.

Our legal basis for using your Data depends on the purpose:

• analytics (Google Analytics): your consent, which you can withdraw at any time using the Cookie settings link in the footer;
• arranging a call you book with us: to take steps at your request before entering into a contract;
• keeping the Website secure and internal record keeping: our legitimate interests;
• email marketing: your consent, as explained below.

Where we rely on legitimate interests, you have the right to object in certain circumstances (see the section headed "Your rights" below).

For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

• soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
• for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.
• if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

Who we share Data with

We may share your Data with the following groups of people for the following reasons:

• our employees, agents and/or professional advisors - to ensure we can provide a first-class experience and offer relevant services;
• Google Analytics - to analyse website usage, only if you accept analytics cookies;
• Cal.com - which processes the details you enter in our booking form on our behalf, so we can arrange your call;
• Cloudflare - to protect the Website against malicious traffic;
• in each case, in accordance with this privacy policy.

International transfers

Some of our service providers, including Google, Cal.com and Cloudflare, may process your Data outside the UK, for example in the United States. Where this happens, we rely on appropriate safeguards recognised under UK law, such as the UK–US data bridge or standard contractual clauses.

Keeping Data secure

We will use technical and organisational measures to safeguard your Data, for example:

• we store your Data on secure servers.

We are registered with the UK Information Commissioner's Office (ICO) as a data controller.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@ethansuero.com.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

Google Analytics data is kept for 14 months. Booking details are kept for as long as needed to arrange and follow up on your call.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

You have the following rights in relation to your Data:

Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.

Right to erase - the right to request that we delete or remove your Data from our systems.

Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.

Right to data portability - the right to request that we move, copy or transfer your Data.

Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: info@ethansuero.com.

You can also withdraw your consent to analytics cookies at any time using the Cookie settings link in the footer of the Website.

If you have a complaint about how we use your Data, please email info@ethansuero.com. We will acknowledge your complaint within 30 days and respond without undue delay. If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO) athttps://ico.org.uk/.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

Suero Studio may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Suero Studio. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies

This Website uses a small number of cookies and similar technologies. Some are strictly necessary for the Website and our booking form to work securely, and don't require your consent. Google Analytics cookies are only used if you accept them.

When you first visit the Website, a banner asks whether you accept analytics cookies. Google Analytics only loads if you click "Accept all". If you click "Reject all", no analytics cookies are set. You can change your choice at any time using the Cookie settings link in the footer.

This Website uses the following types of cookies:

Strictly necessary cookies - required for the Website and our booking form to work securely.

Analytical/performance cookies - used only with your consent. They allow us to count visitors and see how they move around the Website, which helps us improve it.

You can find a list of the cookies we use in the Cookies Schedule below.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This privacy policy will be governed by and interpreted according to the law of England and Wales. All disputes arising under this privacy policy will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

Suero Studio Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be posted on this page and the date at the top will be updated.

You may contact Suero Studio by email at info@ethansuero.com

Cookies Schedule

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary cookies

These cookies don't require your consent.

• cf_clearance (Cloudflare) - protects the Website against malicious traffic and bots. Kept for up to 1 year.
• __cf_bm (Cal.com, via Cloudflare) - protects our booking form against bots. Set only when you open the booking form. Kept for 30 minutes.
• __Secure-next-auth.callback-url and __Secure-next-auth.csrf-token (Cal.com) - needed for the booking form to work securely. Set only when you open the booking form. Deleted when you close your browser.
• Cookie choice (stored in your browser's local storage) - remembers whether you accepted or rejected analytics cookies, so we don't ask again.

Analytical/performance cookies

We use the following analytical/performance cookies:

Google Analytics

These cookies are only set if you click "Accept all" in our cookie banner.

• _ga and _ga_<container-id> (Google Analytics) - distinguish visitors and sessions so we can understand how the Website is used, such as pages visited, time spent on pages and traffic sources. Kept for up to 2 years. We do not use Google Signals or Google's advertising features.

For more information on how Google uses data, visit https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

For more information, get in touch at info@ethansuero.com